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About us

  • 7Production
  • 15Brewery
  • 80Export
  • 44 mil.Hectolitres
    of beer
    per year
Czech Republic Plzeňský Prazdroj Number 1 in country
Hungary Dreher Sörgyárak Number 1 in country
Poland Kompania Piwowarska Number 1 in country
Romania Ursus Breweries Number 1 in country
Slovakia Plzeňský Prazdroj Slovensko Number 2 in country
Italy Birra Peroni Number 2 in country
The Netherlands Grolsche Bierbrouwerij Number 3 in country

Our story

Established in 2016, we are the European business of the Asahi Group Holdings. In the heart of Europe, we are custodians of a range of admired local brands, some of which became national icons. We gave the world the first golden lager, and are extremely proud that we still brew our Pilsner Urquell the same way as in 1842. We focus on our range of premium brands, and while fully respecting the traditions, we also look into the future.

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Corporate Policies

We adhere to a strong set of principles of business conduct and ethics which set out that honesty, integrity and fairness are expected in all aspects of our business. All our suppliers are required to do the same by following the policies and code of conduct.

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Before the paths of Asahi in Japan and our breweries in Europe came together, each of them had a long history of its own. Rich history of Asahi can be traced back to 1889, while our oldest brewery was established in 1615 in the Netherlands.

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We take a responsible approach to manufacturing and promoting our products. We take good care of people and our environment. We strive to use natural resources as efficiently as possible. We pay close attention to being good neighbours in all the communities where we operate and support their development. We also closely monitor the impact of our activities on the environment and strive to minimise any potential adverse effects.

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Beer is a natural product. Thanks to barley, hops and water are we able to brew the world’s best beers. It is our obligation to look after these resources, in order to make sure that they are available also for future generations.

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Alcohol Responsibility

Our premium beers bring pleasure and enjoyment to people all over the world. We want our great brands to be a pleasant part of our life, and this is why we strongly advocate for a responsible approach to the consumption of our products.

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Our brands