As a company we believe that creating and maintaining meaningful connections between people regardless of nationality, ethnicity or background is essential to the well-being of humanity.

Across Asahi and together with our employees we are providing financial support in the order of one million euro towards humanitarian activities to support the Ukrainian people. This includes support for refugees arriving in Poland, Hungary, Czechia, Slovakia and Romania where we operate. We will also be providing humanitarian support directly into Ukraine and for journalists working there and in danger. We continue to support our colleagues from Ukraine financially and by other practical means so they can best help their loved ones in need.

Asahi does not operate in Russia or Belarus and at the beginning of March we stopped exporting our products there.

More stories

1/30/2024

Releasing the Italian Passion: Peroni Nastro Azzurro 0.0% Launches New Global Partnership with Ferrari

Peroni Nastro Azzurro 0.0%, the super premium Italian beer brand from Asahi Europe & International, has today announced a new global partnership with Ferrari. The multi-year partnership will see Peroni Nastro Azzurro 0.0% enter a new racing chapter alongside Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli series, continuing the motorsport sponsorship journey. A destined relationship between two Italian icons, the partnership will celebrate the passion and style exemplified by both Peroni Nastro Azzurro 0.0% and Ferrari aspiring to elevate the racing experience for fans around the world.

Read more
2/21/2020

Cheers to another 165 years of Dreher!

History of the largest brewery in Hungary, Dreher, dates back to the year of 1854. Since then its beers have been making lives of (not only) Hungarians more enjoyable. That’s why we decided to celebrate its 165th anniversary mostly with its founder’s legacy!

Read more
7/20/2022

Asahi Europe & International announce Lead2030 challenge winner

At Asahi Europe & International we want to be the enablers of meaningful human connection because togetherness is powerful. Together we can see more, feel more and change more for the planet, people and communities. Through our purpose of Creating Meaningful Connections, we are excited to announce the winner of our Lead2030 Challenge for #SDG10 and we warmly congratulate Nasreen Sheikh and Empowerment Collective. Empowerment Collective is dedicated to tackling modern slavery, forced marriage, and extreme poverty.

Read more